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We Make Fashion & Sustainability Terms Easy to Understand

Fashion Vocabulary will become the go-to encyclopedic dictionary for the fashion industry, featuring thousands of fashion terms – with a focus on sustainability, meaning and history, designed to empower and inspire the global fashion community

We simplify complex fashion history and sustainability topics into an easy to digest dictionary format so designers, students, researchers, businesses and enthusiasts can understand the language of style whilst making better sustainable choices

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Durable Water Repellent

Durable Water Repellent (DWR) is a chemical textile finishing treatment applied to fabric surfaces to reduce water wetting by increasing surface tension, causing liquid to bead and roll off. It improves weather resistance and garment performance but does not create waterproof fabrics and typically requires periodic reactivation or reapplication.

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