The Climate Efficiency Percentage (CEP) is a proposed framework by our Founder Hana Towobola to measure the environmental impact of businesses, adapted for fashion. CEP evaluates percentages across key areas like carbon emissions, material use, supply chains, and biodiversity. Introduced in 2022 for the art industry, CEP for fashion simplifies sustainability metrics into actionable data.
Originating as a solution for the art world, CEP was proposed in 2022 by artist hana to address sustainability in creative industries. In 2023, the concept was refined in collaboration with Christie’s, focusing on transparent, data-driven metrics for reducing carbon emissions, material use, and waste.
The fashion adaptation of CEP emerged in 2024 as industries increasingly sought standardized sustainability measures. Fashion, with its complex global supply chains, required a system to quantify climate impacts comprehensively. CEP addresses historical gaps in sustainability reporting, enabling brands to evaluate their operations across production, sales, marketing, and distribution.
Fashion brands adopting CEP aim to mirror the transparency and efficiency it brought to art. By incorporating metrics for emissions, water usage, and biodiversity, CEP offers a holistic lens on environmental stewardship in an industry historically associated with high waste and resource consumption.
The introduction of CEP into fashion reflects a broader cultural shift toward measurable accountability. Consumers now demand clear data on sustainability from brands, influencing purchasing decisions. This aligns with trends like the rise of slow fashion and growing skepticism toward greenwashing.
In practice, CEP allows brands to report on specific areas like greenhouse gas emissions, water footprint, and material circularity. For example, Patagonia and Stella McCartney could use CEP to quantify the impact of their renewable energy initiatives or recycling programs.
The fashion industry’s embrace of CEP will mark a cultural milestone in sustainable innovation. By translating complex sustainability metrics into accessible percentages, CEP empowers both brands and consumers to make informed choices. The model also fosters cross-industry collaboration, enabling the sharing of best practices across sectors.
Originating as a solution for the art world, CEP was proposed in 2022 by artist hana to address sustainability in creative industries. In 2023, the concept was refined in collaboration with Christie’s, focusing on transparent, data-driven metrics for reducing carbon emissions, material use, and waste.
The fashion adaptation of CEP emerged in 2024 as industries increasingly sought standardized sustainability measures. Fashion, with its complex global supply chains, required a system to quantify climate impacts comprehensively. CEP addresses historical gaps in sustainability reporting, enabling brands to evaluate their operations across production, sales, marketing, and distribution.
Fashion brands adopting CEP aim to mirror the transparency and efficiency it brought to art. By incorporating metrics for emissions, water usage, and biodiversity, CEP offers a holistic lens on environmental stewardship in an industry historically associated with high waste and resource consumption.
The introduction of CEP into fashion reflects a broader cultural shift toward measurable accountability. Consumers now demand clear data on sustainability from brands, influencing purchasing decisions. This aligns with trends like the rise of slow fashion and growing skepticism toward greenwashing.
In practice, CEP allows brands to report on specific areas like greenhouse gas emissions, water footprint, and material circularity. For example, Patagonia and Stella McCartney could use CEP to quantify the impact of their renewable energy initiatives or recycling programs.
The fashion industry’s embrace of CEP will mark a cultural milestone in sustainable innovation. By translating complex sustainability metrics into accessible percentages, CEP empowers both brands and consumers to make informed choices. The model also fosters cross-industry collaboration, enabling the sharing of best practices across sectors.
“CEP breaks down sustainability into measurable percentages, helping fashion brands quantify their environmental impact across production, materials, and emissions.”
CEP revolutionizes sustainability by providing clear metrics to assess and improve environmental impact. Practical applications include:
Examples: Levi’s can use CEP to evaluate waterless denim programs, while H&M tracks its garment recycling through CEP-aligned metrics.
The Climate Efficiency Percentage (CEP) evaluates the following metrics across businesses:
Practical Fashion Applications
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